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Audio Outlook: We’re In This Together

A note from our Co-CEO, Cathy Csukas First and foremost, I hope everyone is staying safe and healthy. We have entered uncharted territory in not just the advertising space, but the entire world. I wanted to take a moment to address what we’re doing, what that means for you, and how we can help. We are a tight-knit team here, so the safety of our staff and their loved ones is a top priority. For their continued health and welfare, we have moved our main NYC offices to a remote work environment and will continue to operate this way for the foreseeable future. Our entire staff is fully equipped to work remotely so that means you will experience no interruption in day-to-day business. As part of

So you want to build a sonic brand

After a brand refresh and the launch of a new logo, MasterCard announced another big change...sonic branding. While other companies in the past like Taco Bell and Intel have made their sound iconic, we have a feeling we’re going to see more and more brands addressing the need to build a strong sonic identity. The growth of voice assistants in and out of the home, growing podcast audiences, radio’s continued mass-scale reach...the age of audio is here and adapting your brand is more important than ever. Is yours audio-friendly yet? According to a survey conducted by the Radio Advertising Bureau, 96% of advertisers plan to create a sonic identity for their brands. Whether you are just starting

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