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PRESS: cabana Publishes 2019 Podcast Buying Guide

The 2019 Guide Goes Beyond the Basics, with Case Studies, ‘Ask an Ad Ops’ Section, and Insights into Dynamic Ad Insertion New York, NY – June 26, 2019 – cabana has published its much-anticipated 2019 Guide to Buying Podcasts, with new features, such as white-labeled case studies, “Ask an Ad Ops Expert” section, and insights into dynamic ad insertion. The comprehensive, easy-to-understand guidebook goes beyond the basics to help the expanding array of advertisers coming into the space. “We're seeing bigger brands with different goals entering podcast advertising, so we wanted to speak to their concerns directly,” noted Ilwira Marciszek, Vice President Digital Sales for cabana. “Podcast advert

Radio Science: The Methodology for Creating Impossible-to-Ignore Audio Ads

Consumers are inundated with marketing messages every day, so it’s only natural that they have gotten better at tuning them out. You’re in luck though, understanding how the human brain is hardwired may just hold the key to winning the attention game. Information in audio messaging, in particular, is processed very differently. In a recent podcast, Nielsen’s Brad Kelly and Dr. Rob Potter from Indiana University uncover the science marketers can apply when crafting radio campaigns. Dr. Potter goes on to explain how we have evolved to notice what’s new in our environment. This type of automatic attention called the ‘orienting response,’ is primal and beyond our control. He has been studying ho

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