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Think Globally: What Brands Can Learn From World Radio Day

It’s easy to forget that it’s a big world out there. As a U.S. based company, we tend to focus on what’s happening in our little corner of the world when it comes to audio consumption. Here it’s hard to deny audio’s growing influence on our day-to-day lives, but does the power of audio ring true across the globe? Yes, it sure does! In honor of World Radio Day, which fell on February 13th this year, let’s take a look at how the rest of the world is listening. Around the world, consumers always find time for audio. More than 86% of global consumers listen to music on the radio and on average, they spend 2.5 hours listening exclusively to music each day. Excluding Japan, music streaming penetra


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