We’re now just weeks away from the Daytona 500 - also known as “The Great American Race” - and everyone is gearing up. Rookie drivers are waiting in the wings for their moment in the sun. Old faves are fine-tuning their strategies. NASCAR fans can’t stop talking about what the rule changes and team shakeups have in store for 2019. But is your brand still sitting out on an amazing opportunity to connect with the most loyal audience in the world? Call it a halo effect. They rock jackets emblazoned with logos, they only shop at the home improvement store that sponsors their guy, they only drive the car brand that their team drives...NASCAR fans take brand loyalty to a whole new level. 81% of NA
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