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Mass Appeal: 3 Takeaways from The Nielsen Audio Today Report

Nielsen’s latest Audio Today Report leads with a familiar stat. Radio reaches critical mass of Adults 18+ (92%), surpassing the weekly reach of TV (88%) and smartphones (79%). But here’s why that benchmark is still worth talking about. Despite the explosion of media options vying for our attention – streaming video, mobile apps, social media, etc. – radio isn’t just holding strong, it’s adapting rapidly. There are more reasons, and more ways, to tune into the O.G. audio channel today than ever before. Diving into the recent study, which focuses on the prevalence of network radio, these are the takeaways to keep top of mind as you plan for 2019. Network Radio reaches deep. In a few words, net

Q4 Kickoff: Season Shakeups, Bowl Game Announcement, and More

With the 2018 college football season underway, it’s time to take another look at Touchdown Radio and Gino Torretta’s curated lineup. Showcasing the intense competition between the best NCAA teams in the country, these play-by-play broadcasts of the game-of-the-week have already engaged millions of die-hard college football fans – fans who don’t want to miss a moment from the teams they cheer for. The Season So Far Only into week three, Touchdown delivered one of the most talked about games, and one of the biggest upsets of the season to date. LSU jumped from #12 to #6 after an impressive victory over Auburn (now #8). With a win over Auburn, LSU is looking like a playoff contender as they br

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