Nielsen’s latest Audio Today Report leads with a familiar stat. Radio reaches critical mass of Adults 18+ (92%), surpassing the weekly reach of TV (88%) and smartphones (79%). But here’s why that benchmark is still worth talking about. Despite the explosion of media options vying for our attention – streaming video, mobile apps, social media, etc. – radio isn’t just holding strong, it’s adapting rapidly. There are more reasons, and more ways, to tune into the O.G. audio channel today than ever before. Diving into the recent study, which focuses on the prevalence of network radio, these are the takeaways to keep top of mind as you plan for 2019. Network Radio reaches deep. In a few words, net
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