What happens when a program director, a podcaster, and Gary Vee all get on a flight to Dallas? We know that they’ll be on their way to the 2019 Radio Show to share ideas on the future of radio.
In just a few weeks, the radio industry will unite in Dallas for the xx annual event. Unite being the keyword, as this year’s conference aims to bring together all facets of the rapidly evolving radio, streaming, and podcast industries. No matter where they fit into the audio universe, attendees will be able to collaborate and learn from each other across two-and-a-half days of sessions, keynotes, and exhibits.
The Radio Show may have evolved over the years, but it will continue to set the tone for the year to come. We can expect a ton of new research, trends to watch for, plus a variety of insights from the diverse speaker lineup. In between meetings and panels, team AdLarge will be all ears for what’s new and next.
The lines are blurring. And that’s a good thing. Radio’s resilience and relevance are due to its incredible ability to adapt to the times. Whatever challenge has been thrown at it - from streaming to smartphones, social media and podcasting - radio has turned into an opportunity.
Radio’s reach will remain strong. There are more ways than ever for listeners to tune in and follow their favorite personalities. Radio keeps fans connected with apps and on-demand content whether they are in the car, at work, or at home. And speaking of home, the rapid adoption of smart speakers is giving radio a place in our houses once again. There are currently 53 million smart speaker owners in the U.S. (NPR and Edison Smart Audio Report), up from 43 million last year.
Investment in audio. Despite the overwhelming choices for content facing audiences today, audio is stronger than ever. Audio has proven itself as an essential part of the media mix - network radio for reach, streaming for precision targeting, and podcasts for their influencer-like appeal. Advances in data are on the horizon to better help brands looking for smarter targeting and attribution.
Podcast talk will be everywhere. A major topic this year, everyone will be talking about podcasting in some capacity. IAB and PwC have forecasted that podcast ad revenue will bring in $679 million this year, potentially crossing $1 billion by 2021. Multiple sessions will touch on how both broadcasters and advertisers can use the medium to better reach their audiences.
Psst...our Co-CEO, Cathy Csukas, will be on Nielsen’s panel Thursday the 26th at 9:30am discussing the business of podcasting.
Audio industries prepare to unite in Dallas, but our focus has always been all things audio. #AskAdLarge about complete audio plans with solutions in network radio, play-by-play sports, podcasts, and streaming.