Hold on tight, we are now in the height of summer racing and drivers are in high gear as we speed toward the last laps of the season. If you haven’t taken advantage of sponsoring a race broadcast, you’re missing out on an outstanding year of NASCAR. Here are three reasons to love the NASCAR season.
Competition is fierce
Thanks to the heightened competition and higher stakes, audiences are engaging like never before. The format was overhauled in 2018 with the introduction of stage racing, and 2019 introduced additional upgrades to the Cup cars. The result? Action-packed events with more passing and lead changes to keep audiences on the edge of their seats.
NASCAR will up the ante even more with its new 2020 schedule. Fans have expressed their love for old school short tracks and growing interest in road courses, and the new lineups will reflect a greater mix of those races.
After all, fans are king here. They are fiercely loyal to the sport and the brands that support it, which means sponsors are welcome here. Aligning with this content means your messaging will be well-received.
Classic races in the making
2019 has already gifted fans with classic races and the broadcasts of these races will be remembered for years to come.
Take for example this year’s Quaker State 400 at Kentucky. It was one of the more exciting finishes you will ever hear. PRN’s broadcast team is award-winning for a reason, perfectly capturing the moment Kurt Busch beat his brother Kyle Busch in an epic final two-lap sprint to the finish. Listen to the audio here.
Fans have come to trust MRN and PRN to deliver races in a way that makes them feel like they’re actually at the track. They have flag-to-flag coverage down, but they are also pros at delivering your message and keeping your brand top of mind and well integrated in each broadcast.
And we’re not done yet
The Monster Energy Cup playoffs start on September 15th in Las Vegas, so the best racing is yet to come. The weeks ahead will showcase some intense competition as drivers battle it out to make the cut for the championship rounds. If you want to capture the attention of the NASCAR fan, there’s no better time to get in front of them.
Getting FOMO yet? Whether you’re still a NASCAR newbie or just haven’t spent those Q4 incremental dollars, we have playoff packages available at a number of price points. From on-air to at-track activation and social, we can work with any budget to help you reach your goals.
Turnkey entitlements, billboards, and mentions - all in-race
Endorsements from top talent
More radio programming and podcasts keep fans in-the-know before and after each race
Social media outreach to hundreds of thousands of followers
Jumbotron screen activations, contests, and more
Only MRN and PRN have your access to every NASCAR race across the Monster Energy Cup, Xfinity, and Truck series for the remainder of the 2019 season. #AskAdLarge for more ways to take advantage of the grand finale.