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PRESS: cabana Publishes 2019 Podcast Buying Guide

June 26, 2019

The 2019 Guide Goes Beyond the Basics, with Case Studies, ‘Ask an Ad Ops’ Section, and Insights into Dynamic Ad Insertion

 

 

New York, NY – June 26, 2019 – cabana has published its much-anticipated 2019 Guide to Buying Podcasts, with new features, such as white-labeled case studies, “Ask an Ad Ops Expert” section, and insights into dynamic ad insertion. The comprehensive, easy-to-understand guidebook goes beyond the basics to help the expanding array of advertisers coming into the space.

 

“We're seeing bigger brands with different goals entering podcast advertising, so we wanted to speak to their concerns directly,” noted Ilwira Marciszek, Vice President Digital Sales for cabana. “Podcast advertising has worked for direct response, and it can work for all kinds of campaigns when used smartly.”

 

“The last edition of the Podcast Buying Guide was broad – more of a primer about the medium in general, and how to navigate the space,” explained Donelle Brown, Vice President, Marketing & Client Solutions for cabana. “A lot has changed since then, so in this next evolution, we go beyond the basics to dig a little deeper into hot topics like dynamic insertion, and how the overall landscape is changing.”

 

The 2019 Podcast Buying Guide from cabana is divided into 5 sections: 

  1. Podcasts' transformation with new research from the Infinite Dial/Podcast Consumer

  2. What makes the podcast ad environment unique and how to make ads work in that space

  3. Ask an Ad Ops Expert - answering the most frequently asked questions from the marketplace

  4. Breaking down how dynamic ad insertion works and how it can work for both direct response advertisers and brands

  5. 3 case studies (white-labeled)

Download the 2019 Podcast Buying Guide on cabana’s website by clicking here.

 

About cabana

cabana specializes in selling podcast advertising for its portfolio of more than 200 titles, including top shows in true crime, comedy, female lifestyle, sports, gaming, and more. cabana’s exclusive sales partnerships include content from New Hampshire Public Radio, Inc Magazine, audiochuck’s Crime Junkie, and content networks Recorded History, Murder.ly, and Almighty Baller. All cabana downloads are IABv2 compliant. cabana is the digital audio division of AdLarge Media. For more information, please visitwww.letscabana.com.

 

About AdLarge Media

AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com.

 

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