Media and marketing agency veteran John M. Zamoiski has joined AdLarge Media as Chief Opportunity Officer to support the company’s continued expansion into new content acquisitions, while also working on cross-platform integrated marketing partnerships.
Zamoiski has founded and sold three agencies over a career that has spanned more than 30 years. He is known in the media industry as a business builder who's worked with a broad range of television, cable, radio, and print clients to develop content and marketing programs designed to drive sales and revenue. At the same time, his experience crosses all client categories including retail, package goods, entertainment, technology, automotive, consumer electronics, and financial services. Zamoiski sold his award-winning agency Bottlerocket Marketing Group to Veronis Suhler Stevenson’s Brand Connections in 2012, where he continued for two years as Chairman and Chief Executive Officer of the subsidiary while serving as Executive Vice President of Client Innovation for the parent company. “We are delighted to bring John on board on a full-time basis to help us seek out, assess, and take advantage of the broadening opportunities that present themselves to us and our clients as our role as a solution provider evolves and expands," stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer, AdLarge Media. “John’s knowledge of the media landscape and his relationships in business and across product categories will be invaluable as we expand our reach and influence."
“I am thrilled to be joining AdLarge to help support the growth of the company and the success or our clients and content partners,” explained Zamoiski. “It's exciting to be working with Cathy and Gary and the AdLarge team as we redefine the engagement models in this new audio media landscape. AdLarge’s reputation for innovation and excellence was what drew me into the company as an investor and as a working member of the team.”
“It's great to be working with John again. We have a business relationship that goes back more than 20 years” said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer, Adlarge Media. “John’s keen understanding of the marketplace positions us to be able to create opportunities for the company and for our clients. He is respected throughout the media, entertainment, and marketing industries as someone who can put the right people at the right table for the right deal."
About John Zamoiski
Already an investor in AdLarge Media, Zamoiski has a rich history in media as his family founded the first radio station in Baltimore, Maryland in the 1920s, growing that to a distribution business in records and electronics. His own 30-plus years in the industry started with Feld Entertainment, Ash LeDonne Advertising, and Don Jagoda Associates before launching his first agency in 1994 which he sold in 2001. His career has also included Chairmanship of the Brand Activation Association, founding Chairmanship of the Agency Council of The Cable Television Association for Marketing (CTAM), and induction in the prestigious Cable Pioneers as the only member who has never worked for a cable company. A frequent speaker at conferences and for corporate events on a variety of business topics, Zamoiski's work has been recognized with over 150 awards. He also served as an adjunct professor at NYU for 10 years while guest-lecturing at different Universities. His extensive background includes sales, management and marketing for such clients as NBC, Toys-R-Us, Ameriprise Financial, The Weather Channel, AT&T, and more. During his career, Zamoiski has cultivated collaborative relationships with a broad base of content partners across all media. Zamoiski founded three successful companies; Vertical Mix Marketing, Vanguard Entertainment Marketing Group, and Bottlerocket Marketing, all of which were top 100 agencies and all have been acquired. CableFax Magazine wrote of Zamoiski, "He has written the strategies for enough cable networks to fill a converter box."