The Next Generation of NASCAR is Already Here
New cars. New talent. NASCAR looks and sounds different these days.
That’s because NASCAR has been hard at work making some upgrades over the past few years. Recognizing that the sport must change along with the wave of new drivers and new fans, NASCAR has revamped its schedule and even unveiled a new car to shake up the competition.
The result is one of the most unpredictable seasons in recent history, which has already carried over into the playoffs. Here’s why racing fans will be more engaged than ever the next several weeks and how your brand can be a part of it.
17 different winners in the ‘22 season (so far)
If that sounds like a lot, it is! The release of the new Next Gen car earlier this year has made a huge impact on the competitive balance of the sport. With no clear favorite to take the championship this year, anyone can win. Heightened competition will keep the NASCAR audience on its toes and engaged through the end of the season.
5 first-time winners this year
There’s a lot going on, but it’s the rising stars of NASCAR who are the real driving force of the sport’s future. One first-time winner, Daniel Suarez, was also the first Mexican-born driver in the history of NASCAR to win a CUP race. Every fan has their ‘driver’ and this new wave of faces and personalities is helping to bring in new fans race after race.
19 races left in the season
There are still 19 compelling chances left to get in front of sports’ most passionate (and brand-loyal) audience— the NASCAR fan. Between the three racing series, the playoff schedule offers non-stop content over the next several weeks with some of the biggest races of the season still on the horizon.
648 U.S. radio stations
If you’re just buying the TV broadcasts, you’re missing out on audience. With 435 affiliates covering 95% of the country, Motor Racing Network (MRN) and the Performance Racing Network (PRN) are the only networks where fans can hear every playoff event, dive deep into the headlines, and catch up with their favorite drivers—when they can’t be in front of a screen.
95 in-race mentions
It’s all happening now, but it’s not too late to be a part of the grand finale of the NASCAR season. Effectively and efficiently reach this high-value network radio audience via the race broadcasts from MRN and PRN. Our signature playoff package includes almost 100 in-race brand mentions generating hundreds of millions of impressions, but only if you get in now.
Infographic: 2022 NASCAR Playoffs By The Numbers