PRESS:The Weather Channel Radio Network Renews with AdLarge Media for Exclusive Network Radio Ad Sal
New York, NY – November 25, 2019 -- AdLarge Media and The Weather Channel Radio Network have renewed their exclusive agreement for network radio ad sales representation. The Weather Channel’s services are utilized by more than 100 radio stations nationwide, including many in the Top 10 markets.
“The Weather Channel television and radio network is a marquee brand trusted by radio stations and advertisers,” noted Gary Schonfeld, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “With this extended partnership, our team can continue providing AdLarge advertisers with access to listeners of top-rated radio stations across the country. We are delighted to continue our relationship with the network.”
“AdLarge has consistently delivered advertising revenue success, which allows us to deliver our weather services to radio stations across the country on a barter basis,” stated Scott Lawrimore, General Manager of The Weather Channel Radio Network. “We couldn’t be happier about extending our relationship with AdLarge.”
The Weather Channel Radio Network provides up-to-the-minute forecasts for radio stations in every format. Basic services include local market forecasts and real-time alerts. Custom live and recorded forecasts from the network’s meteorologists are also available, along with live severe weather analysis. For information on becoming an affiliate, contact Ray Stagich, Director of Affiliate Sales (Ray.Stagich@weathergroup.com).
About AdLarge Media (www.adlarge.com)
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2011, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com.
About The Weather Channel television network
Since its launch over 35 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. In 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media and in 2019, The Weather Channel won an Emmy for its coverage of its new Immersive Mixed Reality technology. For nine years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.”