PRESS: Sales Exec Dave Boretti Joins AdLarge Media as Vice President of Midwest Sales
New York, NY -- November 15, 2019 – AdLarge Media is pleased to announce it has hired Dave Boretti as Vice President of Midwest Sales. The announcement was made today by Don Wachsmith, Chief Revenue Officer for AdLarge. Boretti is known as a high-performing media sales executive with over 30 years of experience in radio, podcasting, and streaming audio. He is based in AdLarge’s Chicago office and reports to Wachsmith.
“I’ve had conversations with Don for a few years about moving to AdLarge and this came together at the perfect time,” noted Boretti. “AdLarge is an exciting company with leadership that consistently is ahead of emerging trends in audio. I look forward to marshalling their assets to help AdLarge’s advertisers achieve their goals.”
Boretti comes to AdLarge from Podcast One where he was Director of Midwest Sales. He began his career as a media buyer at what is now OMD, Chicago and moved into ad sales at A&E and Rolling Stone Magazine before landing in audio. He has held sales executive positions at Premiere Radio Networks, Westwood One, MJI Broadcasting, Univision, and Spanish Broadcasting System.
“Dave has knowledge and experience across all of the audio touchpoints that AdLarge excels in representing -- podcasting, streaming, and broadcast,” commented Wachsmith. “His insights and perspective will benefit existing and potential clients, and help them achieve their goals. I couldn’t be more thrilled to add such a terrific person to our already robust sales team.”
About AdLarge Media (www.adlarge.com)
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2011, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com.