PRESS: AdLarge Media Hires Affiliate Marketing Expert Gina Suarez and Promotes Seasoned Radio Pro Fr
AdLarge Media has hired Gina Suarez as Director of Affiliate Marketing and promoted Frank DeSantis to Senior Vice President of Business Development. The new hire and promotion come as AdLarge is growing its portfolio of radio programs and services, which includes the recently announced five-hour, Monday-Friday nighttime Serene & Pearl Show, the popular A-List Comedy Prep Service, and the social audio interactive mobile tool Shout To Me.
In making the announcements, Co-Chief Executive Officer and Co-Founder of AdLarge Media Gary Schonfeld stated, “We are delighted to have found the perfect affiliate marketing professional in Gina. She is respected by program directors across the industry and brings valuable experience and insights about radio stations’ needs to her position at AdLarge.”
“AdLarge has an exceptional suite of radio programs and services, and I'm thrilled to be joining them during their next phase of growth," added Suarez. “I look forward to working with stations to enhance their brands and increase their ratings with premium entertainment for their listeners.”
Cathy Csukas, Co-Chief Executive Officer and Co-Founder of AdLarge Media noted, “Frank has been extremely influential in AdLarge’s growth. With deep relationships and a diverse radio background, Frank is exceptional at identifying the highest-quality programs and services for radio stations.”
“We’re expanding our catalogue of radio products with a laser focus on meeting the needs of radio stations” DeSantis stated. “The competition for listeners’ attention in today’s fragmented media marketplace demands that we bring stations the content and services that help them grow and engage their audience.”
DeSantis joined AdLarge Media as Vice President, Business Development in 2011. During his 35+ years in radio, he has built lasting relationships with content creators and station programmers and operators. Beginning on the air in Los Angeles, he moved into the business side at Westwood One, then MediaAmerica, JonesMediaAmerica, and Dial Global Radio Network.
Suarez will oversee AdLarge’s radio station affiliation efforts, along with responsibility for the management of specific affiliate programs and products. Most recently, Suarez was Manager of Affiliate Relations at Sun Broadcast Group. Her background includes similar roles at ABC Radio Networks and Global Satellite Radio Network, and several positions in the music industry.
About AdLarge Media
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital arm was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com and www.letscabana.com.