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PRESS: AdLarge Media Introduces “The Serene & Pearl Show” -- An Upbeat, Five-Hour Evening Progra


New York, NY – July 25, 2017 -- AdLarge Media introduces The Serene & Pearl Show, an upbeat, personality-driven program for music-formatted radio stations. The 5-hour, 7pm-12midnight program airs Monday through Friday and is hosted by dynamic sisters, Serene Allison and Pearl Barrett. Along with co-host Danny Valdes, their genuine style resonates with audiences in the 25-54 demographic.

“Radio listeners want current personalities with whom they can identify,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “Listeners connect with Serene & Pearl and relate to their day-to-day experiences. The Serene & Pearl Show is the perfect solution for music stations that want to grow their evening audience.”

“When I first heard Serene and Pearl, I recognized that rare, engaging star-quality that the best radio hosts possess,” said Randy Lane, President of the Randy Lane Company. “Serene and Pearl have big, authentic personalities and a lively chemistry that listeners embrace.”

Born in New Zealand and raised in Australia, Serene & Pearl have a remarkable story. With 18 children between them, they are wildly successful entrepreneurs and influencers who are considered experts in healthy living, family, parenting, work/life balance, and much more. They have two best-selling books with a third coming out this fall, a weekly podcast, and a huge following of fans, including across social media.

“Serene & Pearl deliver to radio a multimedia juggernaut that is homespun and ready to become part of the fabric of radio stations across the country,” said Jessica Sherman, Vice President of Affiliate Marketing for AdLarge Media. “There’s always lots of laughter on The Serene & Pearl Show, and the encouragement that continually lets listeners know that ‘we’re all in this together’.”

To hear a demo of the Serene & Pearl Show, please visit their website at www.sereneandpearl.com . Stations interested in learning more about The Serene & Pearl Show may contact Jessica Sherman at 646-759-8431 or jessica@adlarge.com.

About AdLarge Media

AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital arm was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com and www.letscabana.com.

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