Audio Insights: More Research Points to Radio as Powerful Tool for Reaching Women
Last month we explored the compelling case Nielsen’s Q3 2016 Total Audience Report made for working moms. Now, more research shows radio’s power when it comes to engaging all women.
94% of women tune into radio each week. When it comes to reaching this coveted segment, radio reaches them like no other medium. But with emerging technologies and more content choices than ever, how does today’s woman perceive radio? A new survey, “What Women Want 2017” from Alan Burns and Associates and Strategic Solutions Research points to a deeper relationship with the dial.
According to the data, radio is a companion with 76% of women referring to their favorite radio station as “their best friend.” It’s also a part of their everyday lives as “85% of women look forward to listening to radio and would be disappointed if they couldn’t listen anymore.”
Among the two thousand respondents, the survey interviewed over a thousand millennial women as well, and the affection for radio continues. Over half – 57% – say they have a radio station they love. 87% of the group “looks forward to listening to radio,” and 79% feel “there’s a local radio station that really understands” them.
How do you reach these coveted consumers who are tuning in to their favorite station day after day? Our WIN Network makes it easy to effectively and efficiently reach women on top-ranked stations in major markets across the country.
New to our lineup this year, the Monday-Sunday network boasts an incredible 57% female skew, with an average 13% over-delivery among W25-54 in Top 10, Top 25, and Top 50 markets.
Plus, WIN Network stations rank #1-3 in all 15 of the Top 15 markets and 44 of the Top 50 markets. In fact, WIN has 60% more #1 ranked stations than the 3 female focused RADAR® ROS Networks!
Advertisers can take advantage of this powerful combination of popular radio stations with the music formats women engage with the most including CHR, Country, and Urban.
If targeting women is the key to your brands’ success, make an impact with radio’s reach and the value of a targeted national network. Contact us today for more information about WIN Network to tap into this sought-after audience.
Source: Alan Burns and Associates and Strategic Solutions Research, “What Women Want 2017: Insights into Music, Radio and New Media.”; Based on RADAR® 131, Dec 2016