Marketing Mix: 2017 Sneak Peek
Hit your goals in 2017 with a winning combination of powerful content and engaged fans. From the broad appeal of NASCAR to the niche audiences of podcasting – we’ll match the right environment to your target audience, keeping your brand top of mind all year long!
A “Monster” Year for NASCAR
The NASCAR premiere racing series just got a major energy boost from its new title sponsor. The former Sprint Cup Series is now the Monster Energy NASCAR Cup Series. Fans are gearing up for the season start in just a few weeks, so get in on the excitement as the sport embarks on a new era with MRN and PRN’s 360-degree coverage – on-air, online and on-site.
In-race sponsorships – OWN a part of the race with feature entitlements and custom sponsorships voiced in-broadcast by some of the most recognizable voices in the sport.
Year-round content – Fans never want to miss a moment, MRN and PRN’s on-air and on-demand content keeps them in the know, all season long. Extend the engagement with interactive elements such as contesting and social media.
Vision – Integrate your brand at-track, on-screen for larger-than-life impact via commercials, logo placement, live and live-to-tape content, in-race features including lap leaders, replay, trivia, and more.
The 2017 Monster Energy NASCAR Cup Series kicks off with the 59th running of the Daytona 500 at Daytona International Speedway on Sunday, February 26, 2017.
The Age of Influencers
AdAge has predicted major growth for podcasting in 2017 – for both content and discovery – bringing more fans on board as they find their next favorite voice. Our portfolio of digital audio influencers continues to grow with the addition of stage and film actress Ilana Levine and expanded content from our legacy programming.
Little Known Facts – There is one word to describe host Ilana Levine – lovely. Ilana’s infectious and warm personality carries over to her weekly podcast as she welcomes her celebrity guests to divulge their secrets and what drives them to pursue their passion.
The Money Pit – For decades, listeners have turned to hosts Tom Krauetler and Leslie Segrete for their trusted advice and expertise. The newly launched network offers advertisers access to the Home Improvement Show’s impressive library of evergreen content and new episodes of their popular weekend show.
New Mommy Media – As a mom with young kids, Sunny Gault can identify with other parents who feel isolated from the real world. To help busy parents reconnect, she created The Morning Mom Minute, an energetic and informative daily podcast.
Anthony Cumia – With decades of broadcast experience behind him and a fiercely loyal fan following, Anthony knows how to deliver for sponsors. His compound continues to grow with new like-minded programming, with more to be announced in 2017.
Native host reads are available in addition to dynamically inserted ads in select podcasts, along with custom segment sponsorships, and social extensions.
#AskAdLarge to see what else 2017 has in store for your brand.