• By Renee Cassis

Audio Insights: How many? How long? How often?


Turns out that with radio... quite a lot!

Radio continues to be #1 for reaching adults, according to the Q2 2016 Nielsen Comparable Metrics Report. Radio reaches 93% of adults every week – far ahead of TV’s reach with adults at only 87%. And when you examine radio’s reach across adult demos – including young adults – the stats are just as impressive. Radio reaches 92% of the 18-34 demo, whereas smartphones reach only 89% of that sought-after consumer group.

Source: Nielsen Comparable Metrics Report, Q2 2016

But there’s more!

The study also demonstrates that adults spend a lot of time listening to radio: 13 hours a week, five days a week! Combine that staggering reach with radio’s intimate one-on-one relationship with listeners, and its targeting capabilities, and you’ve got a campaign that sings.

#AskAdLarge how our radio partners – from NASCAR to RADAR® – can generate the reach and engagement for your brand’s next campaign. Check out the full study here.

#radio #research #Terrestrial #blog

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