PR: AdLarge Media and Marketron Announce Partnership to Develop a Programmatic Platform for Network
New York, NY, October 6, 2016 -- AdLarge Media and Marketron are collaborating on a new programmatic platform that will automate the buying and selling of network radio advertising. The platform will give advertisers access to radio inventory across a broad and deep market list on Marketron’s Mediascape Marketplace and deliver immediacy, accountability, transparency, and campaign analytics.
“Along with Marketron, we are excited to bring to the network radio marketplace a simplified buying and selling model,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “This is a significant initiative that will deliver an end-to-end network radio solution to stations and advertisers.”
“The Mediascape Marketplace allows more stations the opportunity to publish and trade inventory in an efficient manner. We are always looking for opportunities that offer our customers new ways to monetize their inventory. We are excited about working with the innovative team at AdLarge to develop a programmatic platform for network radio,” said Jeff Haley, Chief Executive Officer of Marketron.
"Cathy and I have always felt that network radio would benefit from a programmatic solution that served both advertisers and radio stations," said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer of AdLarge. "When we approached Jeff, he got it immediately. We’re very glad to be partnering with him and his amazing team on this endeavor."
About AdLarge Media (www.adlarge.com)
AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit.
About Marketron (www.marketron.com)
Marketron is the media industry’s leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron manages an estimated $15 billion in annual advertising revenue in the Unites States alone and its solutions are the most widely used in the world.