PR: AdLarge Media Introduces "Shout to Me," an Audience Engagement and Revenue Generation
New York, NY – September 20, 2016 – AdLarge Media is proud to introduce Shout To Me, an audience engagement platform that supercharges traditional call-in lines and revolutionizes the way radio stations interact with their listeners. Shout To Me leverages sophisticated tools to intelligently process listener-recorded audio clips -- called shouts -- and make them available for radio stations to use on-air and online.
Listeners can record shouts using the station’s existing call-in line or smartphone application. Once recorded, the Shout To Me platform:
Instantly converts the audio to text, saving producers and screeners from needing to listen to each one
Intelligently categorizes and tags the shouts, so station staff can quickly find the best ones to use on-air
Provides tools to share the shouts online, on the station’s website, or via social media feeds
Broadcasters can also record their own shouts and, using Shout to Me’s advanced geo-targeting capabilities, push them out to mobile users to:
Enhance local advertising campaigns
Warn drivers about problems on the roadways
Connect with listeners at sporting events or concerts
“The more stations engage with their audience, the more they can increase the time that listeners spend and interact with the station, and that attracts sponsors and increases revenue,” said Jessica Sherman, Senior Director, Affiliate Marketing for AdLarge Media. “Shout to Me connects radio stations directly to their audiences wherever they may be.”
“Anyone in radio programming knows listeners have always loved hearing their own voices on the air,” added John Coulter, Co-Founder of Shout To Me. "Our interactive audio platform enhances the listener experience and drives meaningful engagement with the listener’s favorite radio stations. Response during our rollout has been extremely encouraging and it became clear the next step was to partner with an industry-leading affiliate and ad sales organization. We feel very fortunate to be working with AdLarge Media, who shares our excitement and enthusiasm around the Shout to Me opportunity.”
“Shout To Me opens a whole new world of on-air and online sponsorship opportunities,” said Frank DeSantis, Vice President, Business Development for AdLarge Media. “It will definitely make an impact on radio station advertising as we roll it out nationally.”
For more information and to see a short video introduction, please visit the Shout to Me website. Radio stations interested in Shout To Me may contact Jessica Sherman at 646-759-8431 or firstname.lastname@example.org.
About AdLarge: www.adlarge.com AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit.
About Shout to Me www.shoutto.me
Shout to Me utilizes advanced audio features, natural language processing and geospatial search technologies to create a unique audio platform connecting media companies to their audience. The Shout to Me platform and toolkit enable radio stations to reach their fans wherever they may be, and allows radio shows and podcasters to get their audience’s opinions on hot topics of the day. Founded in 2015 by media veterans John Coulter, Jonathan Berke and Bill Greco, Shout To Me is based in San Diego, California.