PR: AdLarge Media Partners With MMG on The Tackling Life Podcast with Sports Superstar Ray Lewis and
New York, NY – September 19, 2016 -- IAB Podcast Upfront 2016 presenter AdLarge Media has signed an agreement with Media Management Group (MMG) for exclusive ad sales representation of The Tackling Life Podcast, hosted by Super Bowl MVP and NFL Hall of Famer Ray Lewis and emotional management expert Dr. Christian Conte. Lewis and Conte will take lessons learned in sports to help listeners set goals, overcome obstacles, and achieve happier, more successful lives.The Tackling Life Podcast will launch in the fall of 2016.
“Success in sports mirrors success in life,” according to Lewis. “When I was on the field, I always faced a row of linemen. Now, I can share my experiences to guide listeners around the linemen they have to get past.”
Tackling Life will feature an array of sports superstars and lifestyle-guru guests, such as Olympic champion Michael Phelps, New York Times bestselling author Rick Warren (The Purpose-Driven Life), and others. Lewis and Conte, who met when they co-starred on the Spike TV series Coaching Bad, decided to create the Tackling Life Podcast to help audiences beyond sports fans create deep, meaningful changes in their lives.
“We’re thrilled to be working with a sports icon like Ray Lewis and a specialist at the top of his game like Dr. Conte,” said Jay Green, Vice President, Digital Content Partnerships for AdLarge Media. “Advertisers are looking for that human-touch connection, and that's exactly what Tackling Life delivers with a fresh approach from powerhouse talent."
“AdLarge Media is a major player in podcasting, and we wanted the deep advertiser and agency relationships they bring to the game,” said Jeff Schwartz, President of MMG, the producer of Tackling Life.
“With Tackling Life, Ray and I will share life-changing insights and guidance in a high-energy setting that is inspiring and motivating,” explained Conte.
About AdLarge Media (www.adlarge.com)
AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape.AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit.
About Media Management Group (www.mmgny.com) Media Management Group, LLC works with top companies, organizations, personalities, and brands to help them grow their businesses and generate revenue. The company was founded in 1992 to manage the careers of major media personalities, professional speakers and authors, quickly becoming one of the preeminent companies in the field. Over time it became clear that in addition to personal management, other opportunities existed to help grow our clients’ businesses in a rapidly changing media environment. MMG broadened its scope by adding Marketing, Creative Services, Digital, Advertising Sales and Business Development services. The company has had success across a wide range of media and business products, and has earned a reputation for creativity, cutting edge practices, and a keen understanding of media convergence and how to use it effectively.
About Ray Lewis:
Ray Lewis is widely considered to be one of the most dominant defensive players in the history of the NFL. Lewis led the Baltimore Ravens to victory in Super Bowl XXXV (where he was named Super Bowl MVP) and again in Super Bowl XLVII, in what would be the final game of his career. Lewis is only the second player in NFL history to win both the NFL Defensive Player of the Year and Super Bowl MVP awards in the same year (2000).
About Dr. Christian Conte:
Dr. Christian Conte is perhaps the country’s most accomplished mental health specialist in the field of anger management. He is one of only a handful of people who have level V anger management certification, the highest level possible, and he is the creator of “Yield Theory” – a tremendously powerful approach to change, combining radical compassion with conscious education – for the effective treatment of anger issues. Dr. Conte currently trains correctional institutions, sports teams, and organizations in the practical application of his Yield Theory Anger Management Program. He recently was on the VH1 TV series, Family Therapy.