Marketing Mix: The Chase
Get in on the Chase – The NASCAR Chase for the Sprint Cup!
Call it the World Series of NASCAR or the playoffs of Motor Racing...the Chase for the Sprint Cup is the event of the year for NASCAR fanatics. The competition gets fierce and the drivers are hungrier than ever in this fast-paced series leading up the grand finale at Homestead Miami. The season is already off to a great start, so we know this year’s Chase is going to be a thrill ride!
Kicking off at Chicagoland Speedway on 9/18, your brand can align with the most intense events of the season, plus long-form and digital racing content from MRN and PRN – available only from AdLarge.
The 10-week package (9/12-11/20) includes:
On-Air – In race and Essential NASCAR 24/7 programming
Digital – Streaming campaign, plus display
Custom Brand Integration – Feature sponsorships tailored to your goal
On-Site Extension – Your brand message to 100,000 fans per race