Audio Insights: Takeaways from Nielsen's Audio Today
The results are in...Everyone in America is listening to radio, including Millennials!
Radio continues to be the dominant reach platform according to Nielsen’s just-released Audio Today. Even with PC’s, Smartphones and Tablets infiltrating the daily lives of Americans, radio continues to connect with more than 90% of all Adults every week and significantly eclipses TV with Adults, Millennials, and Gen X'ers.
While radio’s overall reach is staggering at 265 million Americans 6+ every week, it’s the deeper dive into the listening patterns of each demographic that can help a campaign’s success. Audio Today reveals how radio reverberates with each demographic and provides insights that help advertisers and their agencies use radio effectively.
Audio Today reveals how radio reverberates with listeners throughout their day, with peak listening from morning to early evening. Radio is ideal for reaching working consumers close to the point of purchase. In fact, the majority of radio usage comes from employed listeners, away from home.
The study also found that network radio’s reach mirrors the results for the total radio audience, with a slightly younger skew. These insights help advertisers and their agencies use radio effectively. Check out the full study here.