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AdLarge Media and Shaquille O'Neal Partner for Exclusive Ad Sales Representation of "Shaq F

​New York, NY – December 14, 2015 – Shaq Fu Radio, the 24/7 streaming Hip Hop radio station from legendary NBA all-star, actor, rapper, and DJ,Shaquille O’Neal, has chosen AdLarge Media as its exclusive ad sales partner. Drawing off the emotions of his favorite music, Shaq hosts several shows throughout the week, spinning R&B and Hip Hop tunes and interviewing his celebrity friends, such as Justin Beiber, Mark Cuban, Ludacris, DJ Khaled, and this year’s Grammy nominee in eleven categories, Kendrick Lamar.

AdLarge’s advertisers can connect to listeners through Shaq Fu’s squad of DJs and specialized content, such as programs like The Quiet Storm Show with all “slow jamz.” #AskShaq, a new interactive, live call-in show, will debut Wednesday, December 16th at 5:00 p.m. ET, when fans can talk directly to Shaq. Shaq keeps in touch with his fans on social media, with 20 million followers across Facebook, Instagram, and Twitter. “I never won at anything on or off the court without a great team. We are excited at Shaq Fu Radio to have AdLarge as our teammate,” said Shaquille O’Neal, Owner, Shaq Fu Radio. “Music played such an important role in my life as a kid, as a player in the NBA, and now,” Shaq continued. “It triggers memories, emotions, and was my release after a tough game and a bounce after a win. If you listen to Shaq Fu Radio, you will hear some songs that will take you back and some that are from my close personal friends. I also wanted to create a platform that would allow up and coming artists and DJs to have a place to showcase what they can do.” “In all of media, it is rare to have an opportunity to partner with an organization like Shaq Fu Radio and a talent like Shaq,” stated Gary Schonfeld, Co-Founder and Co-Chief Executive Officer, AdLarge Media. “Shaq is one of the most recognizable and respected names in the world, and our loyal advertisers are the beneficiaries of this unique partnership.” “We are proud to partner with the force that is Shaquille O'Neal and Shaq Fu Radio,” said Jay Green, Vice President, Digital Sales and Content Partnerships. “The young audience is hungry for fresh original content, and Shaq Fu Radio offers the marketplace a true integrated streaming music opportunity by combining the world of top music, interviews, and DJ personalities.” “Shaq Fu Radio’s content consists of the best music from Hip Hop with our key artists being Biggie, 2 Pac, Wu Tang, Eminem, Jay-Z and the rest of the legends. It’s a collection of Shaq’s favorite music, stories from his playing days, and interviews with his celebrity friends,” explained Gentry Thomas, Program Director, Shaq Fu Radio. “This is a passion project for The Big Fella. He loves rocking crowds, DJ’ing and having fun on the radio. We are very excited about the debut of #AskShaq, where we are opening up the phone lines to allow his fans to connect with him one on one.” “We chose AdLarge because they are on the cutting edge of digital media with a strong sales team,” noted Jeff Weber, President, Jeff Weber Media, Shaq Fu Radio’s consultant. “What made AdLarge stand out is their customizable solutions. I’ve followed their incredible growth, and we look forward to working with the AdLarge team to create exciting and engaging advertiser opportunities.” Shaq Fu Radio launched in June, 2015, and can be heard 24/7 via Internet streaming at www.ShaqFuRadio.com, on iHeart and iTunes, and on free iPhone and Android apps. The mobile apps have been downloaded more than 16,000 times and there have been 350,000 button pushes. For more information on advertising, contact AdLarge Media at www.adlarge.com or call 212-302-1100.

About AdLarge Media (www.adlarge.com) AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit.


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