• Annie Hunt

Marketing Mix: It’s the Summer of Streaming Sponsorships!


Now that summer has unofficially started, your audience is going to be kicking back and tuning in to their favorite summer jams. From old school hip-hop to up-and-coming indie, we have the right streaming platform for your brand messaging and sizzling sponsorships to amplify your campaign.​​

Play Ball This is no ordinary pick-up game! What could be better buzz for your brand than a chance for one lucky Shaq Fu Radio listener to play ball with the big guy himself? Each week, Shaq will invite Shaq Fu Radio listeners to enter to win a once-in-a-lifetime experience! One lucky winner will travel to his Orlando home to hang out and shoot hoops with Shaq. As sponsor, your brand will be exclusively aligned with this future Hall of Famer – and it’s only available on Shaq Fu Radio!

Here’s how your brand will score:

  • Daily mentions across the Shaq Fu Radio platform, voiced by Shaq and Shaq Fu DJs

  • Customized shout-outs from DJ Diesel on Shaq Fu Radio

  • Social media shout-outs from Shaq and Shaq Fu Radio (Facebook and Twitter, minimum of two activations during campaign)

  • Web banners on ShaqFuRadio.com and mobile app

  • Opportunity to include your product as runner-up prizing*

  • Timing: Weeks of 6/20 & 6/27 (2 weeks)

Get Warped ​Snag the hottest ticket of the summer and reach a hyper-engaged Millennial audience. The Vans Warped Tour is hitting the road and alt-rock and pop punk fans from coast-to-coast will be tuning in. For the third year in a row, Vans Warped Tour and the idobi Radio streaming network have teamed up to produce the official radio show of the Vans Warped Tour, idobi Warped Radio. iWR gets listeners front row center with artist interviews, exclusive content and unprecedented coverage of the biggest U.S. music festival – and your brand can join in the fun!

Your all-access pass:

  • In-stream brand sell :30s within the idobi Warped Radio Show - 2x per hour

  • Live :60 reads by idobi hosts

  • Segment sponsorships with BYTB and :10 tag

  • :30s impressions across idobi Radio network during flight

  • Timing: 8 weeks, 6/20-8/14​

Let’s talk! Ask about more upcoming exclusives on these streaming platforms and more! As always, custom packages and promotions can be tailored to your brand’s objectives and budgets.

#alternative #blog #digital #idobi #Shaq #streaming #sales

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