• Annie Hunt

Content Spotlight: PRN and Touchdown Radio Join Forces to Cover the Battle @ Bristol


This one is for the history books. On September 10, 2016, Bristol Motor Speedway will do what no other track has done before – host a football game! That’s right, this iconic NASCAR track will transform into a world-class football stadium for the first-ever Battle at Bristol. Located right on the border of Tennessee and Virginia, the venue seemed fitting to host an epic showdown as the Virginia Tech Hokies take on the Tennessee Volunteers in what is being called college football's biggest game ever. The event is still four months away, and all 165,000 seats at the speedway are already sold out! The Venue Bristol Motor Speedway, the Last Great Colosseum, is the only venue of its kind, making this game a landmark event. Outfitting a race track to host a football game does come with its own set of challenges, which has track staffers working around the clock. ​ To ensure the crowds won’t miss a moment, the track will be the home to the world's largest outdoor, permanent, center-hung digital display with a thunderous sound system. The four 30-foot-tall, 63-foot-wide custom-built screens each feature nearly 54 million LEDs and 18 million pixels for picture quality rivaling Times Square. Named Colossus, this display will plunge fans into the color, roar and rumble of the game, making the Bristol experience more immersive than ever before.

The Game The stadium will be at full capacity with 165,000 roaring fans, but football lovers around the country will be able to tune in with exclusive broadcast coverage. In another first, our very own PRN and Touchdown Radio have joined forces to deliver the play-by-play action. The game with be covered by Touchdown Radio’s experienced Game Day Crew, including anchor Taylor Zarzour and Heisman Trophy winner Gino Torretta providing color commentary. PRN’s Jim Noble and Brett McMillan will be reporting right on the sidelines, putting their own unique perspective on the game that you won’t want to miss.

The Teams Whether you’re team Vols or a fellow Hokie, you’ll have reason to be excited for this marquee match-up.

The national championship has eluded the Tennessee Volunteers since 1998, but Tennessee heads into 2016 tied with Western Kentucky for the nation's third-longest winning streak. With coach Butch Jones at the helm, expectations are at an all-time high and the players are hungrier than ever. Virginia Tech currently has the longest official bowl game streak in the country, having participated in the postseason every year since 1993. Following up their Independence Bowl victory, Hokie fans are optimistic about the 2016 season despite the retirement of legendary head coach Frank Beamer. This will be Justin Fuente’s first season as coach, and many fans believe he can lead the team to victory once more. ​ The Battle at Bristol broadcast will be nationally syndicated with coast-to-coast affiliates, streamed on GoPRN.com, and simulcast on Sirius XM. Listeners will also be able to catch the game on TuneIn and the PRN App.

#blog #football #NCAA #sales #sports #radio

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