AdLarge Media Hires Yvonne Lacey to Lead Digital Ad Sales for the Company's Growing Portfolio of
New York, NY – March 29, 2016 – AdLarge Media is pleased to announce the hiring of media executive Yvonne Lacey as Vice President, Digital Sales Development for the company’s growing portfolio of streaming and on-demand/podcasting. A highly regarded media strategist, Lacey has worked at the brand level and for advertising agencies, leading the development and execution of digital and broadcast media campaigns. In her multi-faceted role at AdLarge Media, Lacey will be the point person for the sales team on all things digital, reporting to Chief Revenue Officer, Don Wachsmith.
“Yvonne possesses a passion for audio and a talent for content curation that energizes a campaign,” said Cathy Csukas, Co-Founder and Co-Chief Executive Officer, AdLarge Media. “As on-demand/podcasting continues to gain traction in the marketplace, brand marketers and their agencies want to understand how to fully utilize the platform’s advertising opportunities to effectively and efficiently maximize listener connections. Yvonne’s insider’s perspective gives her the vision to recognize which strategy will accomplish a specific campaign’s goals.” Lacey spent much of her early career at FOX Broadcasting, one of the first television networks to embrace digital audio advertising. As National Media Director for FOX, she marketed its prime-time programming on traditional and digital media and was an integral part of the network’s unprecedented eight-year run as #1 among Adults 18 to 49. Lacey joined start-up ad agency TWONIL, LLC, in 2013 to launch their audio department, and guided more than $10 million in annual digital and terrestrial audio advertising on behalf of clients such as Zillow, GameFly, WiX.com and NatureBox. She hosts her own podcast and has developed and led planning, buying and campaign executions for a multitude of clients. “Having Yvonne on our team makes perfect sense,” stated Wachsmith, who worked with Lacey while she was on the buying side of the business. “She possesses all the intangibles we need to expand the AdLarge footprint in digital audio. Yvonne’s knowledge and infectious love of podcasting will inspire our team and benefit our advertisers and content partners. We are very excited to welcome her.” “The digital audio marketplace is moving at breathtaking speed,” observed Lacey. “I’ve always admired AdLarge Media because they are innovators in audio and one of the first advertising companies to embrace audio across multiple platforms and devices. AdLarge’s appetite for exploration in new audio platforms, combined with personalized ad campaign development is the formula that will drive success for advertisers and content providers.” About AdLarge Media (www.adlarge.com) AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit.