AdLarge Media and Yahoo! Sports Radio Renew Their Partnership For Exclusive Ad Sales Representation
New York, NY – October 6, 2015 -- AdLarge Media, a leader in sports ad sales representation for radio and digital audio content, has renewed its deal with Yahoo! Sports Radio and its U.S. radio distributor, Gow Broadcasting. The arrangement includes the Yahoo! Sports Radio network, plus podcasts, streaming, mobile, and social extensions.
“National ad sales representation from AdLarge Media has been a major contributor to the record-setting yearly and quarterly growth that Yahoo! Sports Radio has realized in 2015. We have been pacing ahead of industry trends,” stated David Gow, Chief Executive Officer, Yahoo! Sports Radio. “We are excited about continuing to work with the AdLarge team to create and grow product integrations, customized programs, live reads, and more for national advertisers.” Yahoo! Sports Radio reaches an estimated five million people each week on more than 500 radio stations, Sirius Satellite Radio, and mobile platforms. The 24-hour network features leading sports personalities, including Steve Czaban, Travis Rodgers, Marty Hurney, Sean Salisbury, Geoff Ketchum, Leigh Steinberg, and more. “We are truly delighted to continue this winning relationship with one of the largest and fastest-growing sports talk networks in media,” said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer, AdLarge Media. “Yahoo! Sports Radio taps into the fans' passions with compelling sports talk and top sporting event coverage from exciting personalities and experts, all in an engaging environment. This adds up to phenomenal advertiser opportunities on all audio platforms.” About AdLarge Media (www.adlarge.com) AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit. About Yahoo! Sports Radio Based in Houston, Yahoo! Sports Radio reaches an estimated five million people each week on a network of more than 500 terrestrial stations, Sirius Satellite Radio, and mobile platforms. The 24-hour network features top sports personalities, including Steve Czaban, Travis Rodgers, Marty Hurney, Sean Salisbury, Geoff Ketchum, Leigh Steinberg, and more. In partnership with Yahoo! Sports, Gow Broadcasting, LLC distributes audio content under the Yahoo! Sports Radio brand (www.yahoosportsradio.com) to radio stations nationwide, backed by a private investment group which includes Steve Webster, Co-Manager and Co-CEO of Avista Capital, Patrick Dugan, Vice President and General Counsel of Nortex Corporation and David Gow, Chairman and CEO of Gow Broadcasting, LLC.