AdLarge Media Signs Gino Torretta's Touchdown Radio For Exclusive Ad Sales Representation Of NCA
New York, NY – August 26, 2015 – AdLarge Media scores another exclusive sports radio ad sales representation deal with the addition of Touchdown Radio’s NCAA college football games to its roster. Led by Gino Torretta, one of the most celebrated football players in the University of Miami’s history, Touchdown Radio’s NCAA 2014 season games were carried on over 200 radio stations across the country. Torretta, who founded Touchdown Radio and serves as its Chief Executive Officer, won a national championship for Miami and has received several awards, including the coveted Heisman Trophy.
“Having access to Gino Torretta is a huge win for our national advertisers who want to connect with sports fans,” said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer, AdLarge Media. “Gino brings insights to his commentary that only a player can. We are excited to partner with such an illustrious and decorated sports figure from college football.” “Gino has proven himself as a valuable player in college football and as a radio sportscaster who connects with listeners,” added Frank DeSantis, Vice President, Business Development, AdLarge Media. “He and his team at Touchdown Radio have created the ideal environment for sponsors with NCAA Football.” “When building a team, you want to pick the winners -- I wanted a national ad sales partner who would deliver results for Touchdown Radio and our affiliates,” stated Torretta. “AdLarge’s reputation for collaboration, combined with their experience in sports sales and marketing, made them the perfect pick.” Touchdown Radio delivers color analysis from Torretta and play-by-play coverage from Taylor Zarzour and Roxy Bernstein. About AdLarge Media (www.adlarge.com): AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit. About Touchdown Radio (www.touchdownradio.com) Touchdown Radio Productions was founded in 2007 by 1992 Heisman Trophy Winner Gino Torretta. 2015 will mark the company's 8th season of nationally syndicated NCAA college football games, with network radio affiliates spanning from coast-to-coast. The company delivers a network distributed NCAA college football game of the week, showcasing the biggest schools and stars of the game, as well as on-site brand activation during a tailgate prior to each game. TDR also partners with College Kickoff, a nationally distributed college football TV program, to round out media distribution for advertising clients.