AdLarge Media Signs Agreement for Exclusive National Digital Audio Sales Representation of RotoWire&
New York, NY - April 7, 2015 – AdLarge Media has entered into an exclusive national digital audio ad sales agreement for representation of all of RotoWire’s Fantasy Sports Podcasts. RotoWire is an award-winning source of news and information for the 40.5 million fans competing in fantasy sports in the U.S.
“The huge fantasy sports fan base combined with the strong consumer demand for audio podcasts is a powerful combination,” observed Jay Green, Vice President, Digital Sales and Content Partnerships. "We’re very excited about partnering with RotoWire and bringing this exceptional opportunity to our advertisers.” “We needed an ad sales partner with expertise in both sports and digital audio advertising,” stated Peter Schoenke, President, RotoWire.com & Roto Sports, Inc. “AdLarge Media has a rich history in sports and is taking a leadership role in digital audio, particularly with podcasting. In addition, their established reputation for collaborating with partners to increase ROI for advertisers made them the ideal partner for us.” RotoWire’s podcasts are heard on every major podcast platform, including iTunes, AudioBoom, Stitcher, and more. AdLarge utilizes state-of-the-art ad insertion technology to maximize advertisers’ investments. About AdLarge Media (www.adlarge.com) AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit. About RotoWire (www.rotowire.com) RotoWire is a leading content and technology provider to fantasy sports consumers and media companies including ESPN, Yahoo! Sports, FanDuel, DraftKings, Fox Sports, Sports Illustrated and NFL.com. RotoWire has won more awards for its content and technology than any other fantasy sports company, including in 2014 the Fantasy Sports Trade Association winner of Best Service/Tool (Lineup Optimizer), Best Content App and Best Print Publication.