AdLarge Media's ROI Network Is #1 In RADAR® 124 In Key Adult Demos In the Overall US and In the
New York, NY – March 17, 2015 -- AdLarge Media’s ROI Network ranks #1 across key adult demos in the Overall U.S. and in the Top 50 Markets, according to the just-released RADAR® 124 Report. Launched in 2013, AdLarge’s ROI Network was designed to consistently deliver a balanced, top-ranked RADAR network and is now #1 with Adults, Women and Men, both 18-49 and 25-54 in RADAR 124.
“We’re extremely proud to maintain a top-ranked status with our ROI Network,” stated Don Wachsmith, Chief Revenue Officer, AdLarge Media. ALM ROI #1 - Overall US A18-49 M18-49 W18-49 A25-54 M25-54 W25-54 MF 5a-8p & 5a-12a, MSun 5a-8p & 5a-12a (against all networks) ALM ROI #1 -Top 50 DMA's A1849 M18-49 W18-49 A25-54 M25-54 W25-54 MF 5a-8p (against all networks) About AdLarge Media (www.adlarge.com) AdLarge Media is the fastest-growing independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers. The company is at the forefront of advertising innovation, driving revenue at the intersection of content and technology with customized solutions that deliver a demonstrated return on investment in an ever-changing media landscape. AdLarge serves a large portfolio of agencies and brands, and is widely recognized for its collaborative partnerships. Founded in 2010 by industry leaders Gary Schonfeld and Cathy Csukas, AdLarge Media has offices in New York, Los Angeles, Chicago, and Detroit. About The RADAR March 2015 Report Nielsen’s RADAR (Radio’s All Dimension Audience Research) March 2015 Report is the standard currency for national network radio ratings and measures 44 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One. The sample size for the RADAR March 2015 Report is 395,896 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®. The RADAR March 2015 Report includes data from the total U.S., including all 48 Nielsen PPM® markets, and 223 Nielsen diary metros. The survey period for RADAR 124 covers Jan. 2, 2014, to Dec. 3, 2014. The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research. Portable People Meter, PPM and PPM 360 are marks of Nielsen Audio Inc. RADAR is a registered trademark of Nielsen Audio Inc. DMA is a registered trademark of The Nielsen Co. (US) LLC. PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market. About Nielsen Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content —video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.